Line & Length

BUSINESS & MARKETING STRATEGY

Brand, Communications, Content, Channel & Commercial 

Defining the challenges, mapping out the way forward and executing plans require experience and expertise.  It’s that simple.

Our experienced team has worked with brands, accounts and products across the globe and can help you define the way forward for your most important assets. Let us walk you, step by step, through the approach needed to ensure a successful pathway to your medium to long-term business objectives. Our approach, transparency and aversion to jargon means that no matter who you are, you will understand the rationale, steps and outcomes expected from your unique strategy, be it:

• Brand
• Communications
• Content
• Channel
• Commercial
• Or a combination of the above

From the largest corporate entity to the freshest start up or small business, our expertise and breadth of knowledge means that we can identify, define and implement the best strategic solution to deliver on your business objectives.

This is all important stuff so let’s get started.

EXPERIENTIAL & EVENT BRAND ACTIVATION

Bringing your brand into the real world - where your audience lives

In a digital age, we understand the potential impact of experience on your audience and its capability to transform behaviour. Our team have worked with business and brands to create events and experiences across the globe – from London to Sydney, Dubai to Moscow. Our team’s expertise has been honed delivering:

• Retail installations – of all shapes and sizes, in domestic and travel retail environments, shopping centres and mobile sampling/giveaways. 
• B2C Brand Experiences & Events – from sampling and giveaways to in-store POS, brand ambassadors, live events and path-to-purchase journeys
• B2B Brand Experiences & Events – trade shows and expositions, staff training programs and brand ambassador training
• End to End Brand Experiences & Events – implementing brand solutions across the consumer/fan experience in public spaces from every day life, through to match/event days and beyond
• Sponsorship Activation - delivering valuable touch points that maximise sponsors' ROI through paid assets in stadiums, high foot traffic areas and in retail spaces.

Our team’s kudos in the space, have been earned working with brands such as Carlton United Breweries, Bacardi, Coca Cola, Cricket Australia, The Australian Football League, The Melbourne Cricket Ground, British American Tobacco, Goodman Fielder, Energy Australia, Vodafone.

Let’s talk about the best approach to bringing your brand to life in the real world. Contact us today. 

COMMUNICATION

Delivering unique, dynamic, creative and consistent messaging

In an increasingly cluttered media environment, Line & Length can help your business, brand and messages resonate with your target audience, no matter what the channel or touch point. We will work with you to define your communications strategy, its supporting structure and messaging – all of which are critical to your business' marketing success and positive consumer perception.

With a passion for the bending the English language to our clients' will and deep knowledge of channels and touch points, we can help with:

• Channel Strategy  - helping you understand, leverage and maximise ROI from your communications channels and touch points
• Copywriting – great lines, perfect length, every time. Delivering your best offer to your ideal audience(s) in ways that persuade, promote and attract hearts and minds to your short or long form brand messaging
• Content – from planning, to execution through platforms, territories and themes
• Social Media – creating, curating and executing campaigns across popular platforms
• Database Engagement – from eDms, to top level CRM strategy
• Website Content – Adwords, Google ranking effectiveness

In fact, Line & Length can help you do anything from determining the correct channels, assessing to aligning touch points, but our expertise lies in creating communications and content that stands out – and really connects you with your target audience.

Is it vital to communicate your brand more effectively than ever? Contact us today.

DESIGN, PRINT & COLLATERAL

We produce consistent, creative and high quality results for your brand

Create, craft and build smart.  That’s our approach to delivering impactful and unique creative and design solutions from concept development through to execution – across a range of channels, media and touch points. Whether it’s a fresh new creative challenge that requires some late night, coffee-fuelled brainstorming or print ready packaging or assets, we have you covered.

At Line & Length, our team have extensive experience in:

• Brainstorming & Ideation – workshops, scamps and thought starters for logos and campaigns
• Ready-to-Go Design – whether print-ready packaging and 2D artwork, to static or animated digital assets
• Corporate/Brand Guidelines – from simple guides, to comprehensive manifestos
• Print Solutions - print offset, digital and large format, design and sustainable option

Come on, test our design and creative team to see what they can come up with. 

BRAND MANAGEMENT

Taking your brand to market and making it grow

Even the best ideas, products or services in the world need to be nurtured, crafted and represented correctly, or they risk falling back to the pack.  A dark place where price, advertising spend and luck (good and bad) can often determine the winners and losers.

At Line & Length, we bring global and local experience in brand management to businesses of all sizes, adapting the pillars of our approach to deliver success across industries, categories and businesses of all sizes. Whether your brand is yet to launch, battling for market share, or suffering at the hands of its competitors, we offer:

• Consultation – advice on how to manage your brand, end-to-end for your objectives
• Positioning – an exhaustive, yet highly efficient process that builds a solid foundation
• Management – agency and supplier management, to ensure consistency and optimal partnerships
• Creative – brand and product extensions, new asset creation and management
• Campaign Management – liaising with key partners and suppliers, ensuring optimal execution from concept through to evaluation

There's more you need to know about how we can help your brand? Contact us today. 

COPYWRITING

Unique, engaging and impactful copywriting that hands your brand the edge

Scenario A: you find a copywriter, ask them to write about you, your products, your services, they do it, you pay and then wait... and wait... and wait... for something, anything to happen.

Scenario B: talk with us, tell us everything (about your brand - our lawyers have asked us to make that very clear), hopes, dreams, aspirations, all of it.  We'll laugh, we'll cry, learn and create an inner dialogue with your target audience that helps them realise that they're right where they need to be - talking to you.

Our expertise extends to:

• Engaging social content
• Articles, brochures and books
• PR & Media Releases
• Blogs that inspire further reading
• Web copy that delivers
• eDM campaigns worth clicking on
• Speech writing that inspires applause

Let's talk about how our passion for persuasive language can benefit your brand? Contact us today.