YOUR LINE & LENGTH TEAM
Marlon "Train" Forrester
Managing Director & Senior Writer
In a world of consumerism fuelled by the next big concept, the next it guy, girl or product, Train, has assembled a team with over 75 years’ experience - poised to plan it, prepare it, write it, film it, produce, present and ultimately SELL it… for you.
As a writer, "Train" as he is known, began his career in short copy for his University paper before graduating to policy writing and soon after became a published social commentator and writer with the Education Department. A 16-year stint in corporate affairs working with the media and leading marketing initiatives across the FMCG landscape followed. All the while Train was creating compelling copy across fields as diverse as marketing, entertainment, comedy, sports, music and training & development.
A sought-after speaker and presenter, Train lends a sharp wit and a touch of irreverence to speeches, presentations and pitches turning every engagement into an occasion to remember. In addition, Train’s music & lyrics have been played over the airwaves and webstations of 71 countries culminating in an honorary mention amongst finalists in the 2012 International Songwriting Competition.
“These days”, says Train “every agency worth its salt is a triple threat. Line & Length doesn’t make threats, it delivers on promises. Howzat?!!!”
KEITH "KW" WIDELSKI
Director & Head of Marketing Strategy
Iconic media moguls, big brand titans and captains of industry sing their praises; niche markets, broad audiences and consumers of mass appeal laud their creations as economies move to the cadence of their triumphs. They are the big thinkers and strategists, visionaries and dreamers, creators and mentors of yesterday, today and tomorrow. Let me take care of the introductions.
With rich and unique experience both in Australia and overseas, including a 5-year London stint working with some of the world’s most prestigious and successful brands, Keith brings the strategy and planning grist to the Line & Length mill. Prior to his business successes on the world stage it’s the same old story: bright kid from Melbourne collects degrees in everything from behavioural science to marketing, heralding a meteoric rise through high profile national roles on the FMCG, sporting and events stage, before impressing all and sundry in a career that has positively impacted business, brands and people across the globe.
Key to Keith’s success has been his ability to drive a strategic agenda and manage complex projects with simple, expert and common-sense thinking, while promoting the talents of others and delivering outcomes that not only simplify and streamline, but which over deliver on expectations too.
A vital cog in the Line & Length machinery, Keith leverages a bottomless pit of influential contacts to drive success in the client relations and development areas of the business.
There comes a time in your working relationships and interactions when you’re going to want to speak with someone who can not only help you, your business and your brand but someone who actually enjoys doing so.
This is Heather and while she has a marketing degree from a fine university (which let’s face it – millions of people do), experience has taught her that connecting the dots between what her clients produce and what their audience delights in is indeed the most marketable attribute an account manager can wield in the war against so-so service. That’s a long sentence. But you’re not here for the grammar (yet), you’re hear to better understand how a passionate, growth-focused professional became such a valuable addition to the visually confronting staff photo at Line & Length. And more importantly how Heather makes life easier for our valued clients.
Well, with a rich history of triumphs across project management, HR and of course marketing, Heather has helped create successful and profitable associations across corporate Australia and abroad over a 20 year career. Now, as the voice of reason aboard the good ship Line & Length, she continues her legacy here, helping clients towards triumphs of their own.
At last an account manager you can count on.