Mar 17 2014
As part of helping our clients create their brand positioning statement, we often ask them to define their USP, or unique selling proposition – something they believe they do well that separates them from their…
Mar 6 2014
Your Target Market
Finding Those Who Matter Most To Your Business
By KW
For those of you who have had the fortune to talk to the L&L team (Ed. Wow, right off the bat!), you will know that boy, do…
Mar 3 2014
Unblocking your writing
Have you ever sat down in front of your laptop or device with the intention of speaking words of kindness, inspiration and wisdom into the lives of your readers only to find yourself, hours later, trapped in…
Feb 22 2014
Some dos and don’ts from Uncle Dman
Are you all sitting comfortably children? Good.
Kids, if it hasn’t happened already, it will soon. Someone is going to hand you a business card and when they do, you’re going to be…
Feb 19 2014
Intern-al careers
The search for the next nobody
That heading is just rude and misrepresents the golden opportunity that is the chance to work with the golden boys with the Midas touch (I like gold). Nonetheless, it highlights the need…
Feb 8 2014
Tag, now you’re it
During a recent session we ran on how to write winning headlines that demand “clicks”, there was some question over whether or not to use a tagline after the main title.
Now, we already know that…
Dec 21 2013
Call to Action IV
“You are the laziest EDM that has ever lounged about, unopened on the Robert Kahn/Vinton Cerf’s world wide web. You have one standing order and one standing order only, maggot: generate interest and ultimately sales but…
Dec 8 2013
The lost art of the letter of apology
So whether you’re a crazed, criminal mastermind whose diabolical scheme to rule the free world has turned to dust because of a meddling caped crusader or a mild mannered billing clerk who…
Nov 8 2013
It would have come as little surprise that having secured a number of client meetings in Melbourne, I, Train, of Line & Length fame, decreed that no expense would be spared in the search for Melbourne’s best steakhouse. Facebook, of…
Oct 15 2013
Here the great Richie Benaud voices his staunch opposition to the disgraceful actions of two of the brothers Chappell in the most talked about public scandal in world cricket, bar none. In this classically, understated to-camera piece, Richie, with rivulets…
Oct 12 2013
“Know Thine Enemy"(featured in the "Pitch Report" October 1st innings 2013)
I’m convinced that if Sun Tzu of “The Art of War” fame had lived in our times, he would have given Anthony Robbins a run for his money…
Oct 12 2013
What we’re watching
They say the first casualty of war is innocence but the first and often the last casualty of action films is the science of physics. American football mega-fan and master of the long form (did someone say…