Advertising is exactly the same as marketing isn’t it? Part 1

Aaaaaaargh, NO!

People say that like algebra, you never use anything you learn at university. I have to say that professionally this is largely true, but the dance moves…

It’s not what you write but where you write it
   
Ok, that’s a lie but it’s a white lie… with dark bits in it.  It’s a grey lie.

 
A common misconception: great places to gather ideas or read books, articles…

Let your photos do the talking

If a picture tells a thousand words, why is that I can only think of one when I look at corporate shots of important people working on important things for the betterment of allegedly…

Tell 'em why your different

As part of helping our clients create their brand positioning statement, we often ask them to define their USP, or unique selling proposition – something they believe they do well that separates them from their…

Your Target Market

Finding Those Who Matter Most To Your Business

By KW

For those of you who have had the fortune to talk to the L&L team (Ed. Wow, right off the bat!), you will know that boy, do…

Unblocking your writing

Have you ever sat down in front of your laptop or device with the intention of speaking words of kindness, inspiration and wisdom into the lives of your readers only to find yourself, hours later, trapped in…

Some dos and don’ts from Uncle Dman

Are you all sitting comfortably children? Good.

Kids, if it hasn’t happened already, it will soon.  Someone is going to hand you a business card and when they do, you’re going to be…

Intern-al careers

The search for the next nobody

That heading is just rude and misrepresents the golden opportunity that is the chance to work with the golden boys with the Midas touch (I like gold).  Nonetheless, it highlights the need…

Tag, now you’re it

During a recent session we ran on how to write winning headlines that demand “clicks”, there was some question over whether or not to use a tagline after the main title.

Now, we already know that…

Call to Action IV

“You are the laziest EDM that has ever lounged about, unopened on the Robert Kahn/Vinton Cerf’s world wide web.  You have one standing order and one standing order only, maggot: generate interest and ultimately sales but…

The lost art of the letter of apology

 

So whether you’re a crazed, criminal mastermind whose diabolical scheme to rule the free world has turned to dust because of a meddling caped crusader or a mild mannered billing clerk who…

It would have come as little surprise that having secured a number of client meetings in Melbourne, I, Train, of Line & Length fame, decreed that no expense would be spared in the search for Melbourne’s best steakhouse.  Facebook, of…