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Line & Length

  • Home
  • About Us
  • What We Do
    • Business & Marketing Strategy
    • EVENTS, LIVE & EXPERIENCES
    • Copywriting & Content Creation
    • Corporate Communications
    • Creative, Design & Print
    • Brand Management
  • The Team
  • Earnest testimonials
  • BLOGS, ARTICLES ETC.
  • Contact Us

Read, Laugh, Learn... Maybe

Leaders never hibernate 

…and communities never stop communing 

“EVERY MAN FOR HIMSELF!”  These words have been yelled once or twice on a battlefield, in a sales meeting and even, I’m quite sure, quietly underneath one’s breath or in the minds of those in boardrooms.  These four words mean one thing and one thing only – the end is near: 

  • the end of our hopes for victory; 
  • the end of bold dreams of triumphing through a joint commitment to a cause; 
  • the end of proving, together, that collaboration and community will win-out…

04/05/2020

High tides, ancient eskies and protecting your business 

What we can learn from the ignored art of sandcastle construction 

Getting swamped by waves at the beach midway through a hot day, during a hot summer and giggling as a sandcastle you built gets washed away is a lot of fun.  Getting swamped by waves of economic pessimism/realism and other unpleasant ‘isms’ while motivation, business-as-usual and consumer confidence gets washed away, is not.  No one enjoys watching tides erode your brand, your bottom line and your livelihood while feeling completely…

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03/30/2020

At War With "Piece" - How the corporate jargon wars began (part one of infinity)  

“Don't hate me for what I've done (or said, in this case), pity me for what I've become." Someone Somewhere, once the corporate red pill wore off. 

 

For mine, it started with the seemingly innocuous acceptance of the word "piece" as a cover-all term for any written submission or presentation.  The dark clouds of jargonism swept in menacingly from the northern horizon when "piece" began sacking towns, villages and fortresses previously known as "topic", "discussion" and "thought".  Seduced by the northern…

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02/23/2020

The Parsley Resolution 

How to succeed at failing the right way

It has been written, whispered and shouted that the road to success is paved with failures. But which failures?  The failures you learn from, that are useful, that make you and your business stronger…  Curious about where I’m going with this?  Me too.  Let’s play this out through the distorted prism of the failed New Year’s Resolution – and of course an amusing anecdote to finish.

Sifting through the cooling embers of snuffed out new year’s resolutions, it becomes…

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12/29/2019

2018 was the ultimate warm-up for 2019 

Tips from the Tardis

 

Learn from the past or you’re doomed. 

Yes, doomed full stop.  It’s at this time of year that many of my friends and colleagues are numbered amongst those that are already winding down.  Okay, there are some staff appraisals on the near horizon but end of year results are already locked in and everybody knows it.  Truth be known, I suspect a number of people have already begun the ill-advised practice of substituting coffee and muesli bars for blueberry almond martinis at morning…

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12/28/2018

Requiem for liveability 

Sydney is morbidly obese!

A city whose arteries are choked with traffic, continues to stuff itself with high-rise residentials at both an astounding and appalling rate.  Domestic and foreign investors alike, armed with fatty deposits, force-feed the metropolitan area a high density diet of apartments, towers and developments.  Sydney groans as it rubs its stretched-smooth belly, belches and, dabbing at its jowls, rasps, “oh alright then” at the offer of yet another crane to prop open its metropolitan…

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08/21/2016

Armchair warriors and their armchairs: Game of Thrones - the office edition pt1 

The seat of power, the comfy chair, the head of the table, the best seat in the house. We can’t seem to get away from the significance of the chair – at home or in the office.

Take a seat. Let’s talk about that.

There’s something about being ushered into a cavernous office, decked in understatement, awash with good taste and finished in the rarest of power-mahogany. And there, crouching behind the bison-sized desk is… THE CHAIR. Not any chair, the chair! It silently screams power, self-assuredness and…

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08/21/2016

Knowing right from 'right-ish' 

Would you rather be correct or right?
 
By Train
 
In a Pitch Report from last year, we highlighted a then-popular and quite hilarious 2 min YouTube clip called, “It’s Not About The Nail ”.  Check it out now if you’re not familiar with it.
 
If you’ve just watched it for the first time, wipe away those tears of:

  1. Laughter
  2. Resentment and anger
  3. What tears, I don’t get it?
  4. What tears, as with most of your humour I am profoundly non-plussed (I work for the government)?

Obviously, within the context of the clip…

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07/02/2015

Adjust Your Settings... 

 

It’s not what you write but where you write it
 
By Train from the Pitch Report May 2014  
Ok, that’s a lie but it’s a white lie… with dark bits in it.  It’s a grey lie.

 
A common misconception: great places to gather ideas or read books, articles or blogs double as a great places to write and create messages that will resonate with your target audience.
 
Not so.
 
As is the case with many businesses these days, there is a little bit of travel required of the Line & Length team – it comes with the…

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06/15/2015

Don't Sweat the Small Stuff 

Don’t Sweat The Small Stuff
There is a natural order to everything when it comes to your brand
By KW  
“There’s too much going through my mind, it’s too much to think about and I might just pack it in” – Nameless client.
 
I was recently working with a client, developinghis brand strategy for a new clothing product that he hopes will make him millions – fingers crossed. He had been travelling for about a fortnight since our last discussion and despite following the expert L&L advice, he had now wandered…

06/12/2015

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