…and communities never stop communing
“EVERY MAN FOR HIMSELF!” These words have been yelled once or twice on a battlefield, in a sales meeting and even, I’m quite sure, quietly underneath one’s breath or in the minds of those in boardrooms. These four words mean one thing and one thing only – the end is near:
What we can learn from the ignored art of sandcastle construction
Getting swamped by waves at the beach midway through a hot day, during a hot summer and giggling as a sandcastle you built gets washed away is a lot of fun. Getting swamped by waves of economic pessimism/realism and other unpleasant ‘isms’ while motivation, business-as-usual and consumer confidence gets washed away, is not. No one enjoys watching tides erode your brand, your bottom line and your livelihood while feeling completely…
Read more“Don't hate me for what I've done (or said, in this case), pity me for what I've become." Someone Somewhere, once the corporate red pill wore off.
For mine, it started with the seemingly innocuous acceptance of the word "piece" as a cover-all term for any written submission or presentation. The dark clouds of jargonism swept in menacingly from the northern horizon when "piece" began sacking towns, villages and fortresses previously known as "topic", "discussion" and "thought". Seduced by the northern…
Read moreHow to succeed at failing the right way
It has been written, whispered and shouted that the road to success is paved with failures. But which failures? The failures you learn from, that are useful, that make you and your business stronger… Curious about where I’m going with this? Me too. Let’s play this out through the distorted prism of the failed New Year’s Resolution – and of course an amusing anecdote to finish.
Sifting through the cooling embers of snuffed out new year’s resolutions, it becomes…
Read moreTips from the Tardis
Learn from the past or you’re doomed.
Yes, doomed full stop. It’s at this time of year that many of my friends and colleagues are numbered amongst those that are already winding down. Okay, there are some staff appraisals on the near horizon but end of year results are already locked in and everybody knows it. Truth be known, I suspect a number of people have already begun the ill-advised practice of substituting coffee and muesli bars for blueberry almond martinis at morning…
Read moreSydney is morbidly obese!
A city whose arteries are choked with traffic, continues to stuff itself with high-rise residentials at both an astounding and appalling rate. Domestic and foreign investors alike, armed with fatty deposits, force-feed the metropolitan area a high density diet of apartments, towers and developments. Sydney groans as it rubs its stretched-smooth belly, belches and, dabbing at its jowls, rasps, “oh alright then” at the offer of yet another crane to prop open its metropolitan…
Read moreTake a seat. Let’s talk about that.
There’s something about being ushered into a cavernous office, decked in understatement, awash with good taste and finished in the rarest of power-mahogany. And there, crouching behind the bison-sized desk is… THE CHAIR. Not any chair, the chair! It silently screams power, self-assuredness and…
Read moreWould you rather be correct or right?
By Train
In a Pitch Report from last year, we highlighted a then-popular and quite hilarious 2 min YouTube clip called, “It’s Not About The Nail ”. Check it out now if you’re not familiar with it.
If you’ve just watched it for the first time, wipe away those tears of:
Obviously, within the context of the clip…
Read moreIt’s not what you write but where you write it
A common misconception: great places to gather ideas or read books, articles or blogs double as a great places to write and create messages that will resonate with your target audience.
Not so.
As is the case with many businesses these days, there is a little bit of travel required of the Line & Length team – it comes with the…