It’s all about the action after the reaction 

Let’s talk dopamine, let’s talk ambition, let’s talk fame and influencer status – all the things that make likes worth living for. Actually, let’s not. Let’s look behind the likes instead. 

Now…

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Who doesn’t like a “little guy triumphing over a big guy” story? It’s a narrative with which we’ve been familiar since Goliath’s worst day ever at the hands of David, the shepherd. And why did little David win this particular…

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The importance of dynamic strategy

How often do you review and check in with your strategy – monthly, quarterly? You do review it regularly and make doing so a priority? Don’t you? 

If your business strategy is hidden away and…

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…and communities never stop communing 

“EVERY MAN FOR HIMSELF!”  These words have been yelled once or twice on a battlefield, in a sales meeting and even, I’m quite sure, quietly underneath one’s breath or in the minds of those in…

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What we can learn from the ignored art of sandcastle construction 

Getting swamped by waves at the beach midway through a hot day, during a hot summer and giggling as a sandcastle you built gets washed away is a lot…

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“Don't hate me for what I've done (or said, in this case), pity me for what I've become." Someone Somewhere, once the corporate red pill wore off. 

 

For mine, it started with the seemingly innocuous acceptance of the word…

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How to succeed at failing the right way

It has been written, whispered and shouted that the road to success is paved with failures. But which failures?  The failures you learn from, that are useful, that make you and your…

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Tips from the Tardis

 

Learn from the past or you’re doomed. 

Yes, doomed full stop.  It’s at this time of year that many of my friends and colleagues are numbered amongst those that are already winding down.  Okay, there are…

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Sydney is morbidly obese!

A city whose arteries are choked with traffic, continues to stuff itself with high-rise residentials at both an astounding and appalling rate.  Domestic and foreign investors alike, armed with fatty deposits, force-feed the metropolitan area a…

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The seat of power, the comfy chair, the head of the table, the best seat in the house. We can’t seem to get away from the significance of the chair – at home or in the office.

Take a seat…

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Would you rather be correct or right?
 
By Train
 
In a Pitch Report from last year, we highlighted a then-popular and quite hilarious 2 min YouTube clip called, “It’s Not About The Nail ”.  Check it out now if…

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It’s not what you write but where you write it
 
By Train from the Pitch Report May 2014  
Ok, that’s a lie but it’s a white lie… with dark bits in it.  It’s a grey lie.

 
A common misconception: great…

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Don’t Sweat The Small Stuff
There is a natural order to everything when it comes to your brand
By KW  
“There’s too much going through my mind, it’s too much to think about and I might just pack it…

Pulled Pork

Welcome to the first in an aptly titled segment where I divulge secrets from the dark and murky (but extremely hygienic) depths of my culinary grotto, giving various meats the recognition they deserve. Vegetarians are welcome to wait…

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Business Awards Season Pt 1. … The Entourage Leg

By Train
  
Fashion catastrophes, triumphs, faux pas, pearls of wisdom, too much wine (Ed. that doesn’t make sense!), winners… a loser, red carpet and another great hair day.  Ladies …Read more

Advertising is exactly the same as marketing isn’t it? Part 1

Aaaaaaargh, NO!

People say that like algebra, you never use anything you learn at university. I have to say that professionally this is largely true, but the dance moves…

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It’s not what you write but where you write it
   
Ok, that’s a lie but it’s a white lie… with dark bits in it.  It’s a grey lie.

 
A common misconception: great places to gather ideas or read books, articles…

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Let your photos do the talking

If a picture tells a thousand words, why is that I can only think of one when I look at corporate shots of important people working on important things for the betterment of allegedly…

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Tell 'em why your different

As part of helping our clients create their brand positioning statement, we often ask them to define their USP, or unique selling proposition – something they believe they do well that separates them from their…

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Your Target Market

Finding Those Who Matter Most To Your Business

By KW

For those of you who have had the fortune to talk to the L&L team (Ed. Wow, right off the bat!), you will know that boy, do…

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